M I C H A E L A R R O Y O


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AGENCY: DDB


OUR FOOD TRUCK served delicious FOOD from Top Chef winner Brooke Williamson
to SHOW when clean energy is available through the metaphor of tacos.

between 4-9PM, we swapped OUT our FOOD TRUCK for AN expensive AND Bland ONE
(FOOD INCLUDED) because THAT’S WHEN Californians PAY MORE for USING dirty energy.


 
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G O O D

 
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B A D

 

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SOCIAL | DIGITAL

THOUSANDS OF FOLKS ACROSS CALIFORNIA made their way over to LEARN MORE ABOUT
THE food truck and how they could help spread OUR CLEAN ENERGY MESSAGE!

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SOLAR PANEL BILLBOARD

WE CONTINUED TO SPREAD OUR MESSAGE IN SAN DIEGO by MAKING a BILLBOARD built from
SOLAR PANELS, AND IT SAVED US ENERGY AT NIGHT BY running only ON solar power.

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“KEEP IT GOLDEN FOOD TRUCK”

ENERGY UPGRADE CALIFORNIA

| DDB San Francisco

ECD:
Ben Wolan
GCD:
Mark Krajan
CD: Chris Toffoli

SENIOR AD: Jennifer Garcia
ART DIRECTOR: Michael Arroyo
COPYWRITER: Cody Turk