OUR FOOD TRUCK served delicious FOOD from Top Chef winner Brooke Williamson
to SHOW when clean energy is available through the metaphor of tacos.
between 4-9PM, we swapped OUT our FOOD TRUCK for AN expensive AND Bland ONE
(FOOD INCLUDED) because THAT’S WHEN Californians PAY MORE for USING dirty energy.
G O O D
B A D
SOCIAL | DIGITAL
THOUSANDS OF FOLKS ACROSS CALIFORNIA made their way over to LEARN MORE ABOUT
THE food truck and how they could help spread OUR CLEAN ENERGY MESSAGE!
SOLAR PANEL BILLBOARD
WE CONTINUED TO SPREAD OUR MESSAGE IN SAN DIEGO by MAKING a BILLBOARD built from
SOLAR PANELS, AND IT SAVED US ENERGY AT NIGHT BY running only ON solar power.
“KEEP IT GOLDEN FOOD TRUCK”
ENERGY UPGRADE CALIFORNIA
| DDB San Francisco
ECD: Ben Wolan
GCD: Mark Krajan
CD: Chris Toffoli
SENIOR AD: Jennifer Garcia
ART DIRECTOR: Michael Arroyo
COPYWRITER: Cody Turk