M I C H A E L A R R O Y O

 
 

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AGENCY: DDB

TRUE EQUALITY IS CELEBRATING REPRESENTATION YEAR ROUND.
SO WE HAVE AN IDEA: WHAT IF WE REARRANGED THE COLORS OF THE San Francisco MUNI Subway MAP
SO WHEN THE COLORS CONVERGE ON MARKET STREET IT reflects the PRIDE FLAG. Together with
Equality California, we’ve launched a San Francisco initiative, Ride With Pride.

 
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INFLUENCER MEDIA KIT

WE GAVE MEDIA KITS TO INFLUENCERS THROUGHOUT THE BAY AREA
SO THEY COULD SHOW THEIR SUPPORT FOR WANTING TO CHANGE THE SF SUBWAY MAP.

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SOCIAL

WE WORKED TO CAPTURE AND EXECUTE SOCIAL CONTENT WITH PHOTOS FROM AROUND SAN FRANCISCO,
SO OUR INSTAGRAM FEED ALSO BECAME A SYMBOL OF PRIDE WITH THE VOICE OF OUR COMMUNITY.

@RIDEWITHPRIDESF

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We have a petition to change the color of the Muni lines to represent Pride πŸ³οΈβ€πŸŒˆ. Everyone, including this four-legged friend, can ride a symbol of equality all year long. Sign our petition! Link in Bio.

We have a petition to change the color of the Muni lines to represent Pride πŸ³οΈβ€πŸŒˆ. Everyone, including this four-legged friend, can ride a symbol of equality all year long. Sign our petition! Link in Bio.

Transforming the Muni map to match Pride πŸ³οΈβ€πŸŒˆ would be an everlasting symbol equality. Join the movement and sign our petition.  #RideWithPrideSF  Link in Bio.

Transforming the Muni map to match Pride πŸ³οΈβ€πŸŒˆ would be an everlasting symbol equality. Join the movement and sign our petition. #RideWithPrideSF Link in Bio.

Keep Pride in SF forever! Help transform the Muni map to match the colors of πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ. Join the movement and sign our petition. Link in Bio.  #RideWithPrideSF

Keep Pride in SF forever! Help transform the Muni map to match the colors of πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ. Join the movement and sign our petition. Link in Bio. #RideWithPrideSF

Turning the Muni map into a πŸ³οΈβ€πŸŒˆ will create a lasting symbol of Pride in SF! Join the movement and sign our petition.  #RideWithPrideSF

Turning the Muni map into a πŸ³οΈβ€πŸŒˆ will create a lasting symbol of Pride in SF! Join the movement and sign our petition. #RideWithPrideSF

The K Line is where rainbow hits the road. Help us turn the Muni map into a πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ. Join our movement and sign our petition  #RideWithPrideSF  Link in Bio.

The K Line is where rainbow hits the road. Help us turn the Muni map into a πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ. Join our movement and sign our petition #RideWithPrideSF Link in Bio.

What if we turned the Muni map into a symbol of Pride and equality? Sign our petition and help us make it a reality!  #RideWithPrideSF  πŸ³οΈβ€πŸŒˆ Link in Bio.

What if we turned the Muni map into a symbol of Pride and equality? Sign our petition and help us make it a reality! #RideWithPrideSF πŸ³οΈβ€πŸŒˆ Link in Bio.

Michael loves the idea of changing the Muni map into a symbol of Pride  #RideWithPrideSF  πŸ³οΈβ€πŸŒˆ Sign our petition! Link in Bio.

Michael loves the idea of changing the Muni map into a symbol of Pride #RideWithPrideSF πŸ³οΈβ€πŸŒˆ Sign our petition! Link in Bio.

Balboa Skatepark is a chill spot filled with chill people like Pierre who loves  #RidewithPrideSF . Be like Pierre. Sign our petition to change the colors of the Muni lines to match Pride πŸ³οΈβ€πŸŒˆ

Balboa Skatepark is a chill spot filled with chill people like Pierre who loves #RidewithPrideSF. Be like Pierre. Sign our petition to change the colors of the Muni lines to match Pride πŸ³οΈβ€πŸŒˆ

Cinthia takes the L and thinks it'd be cool to turn the map into a πŸ³οΈβ€πŸŒˆ. Yeah, it would be cool. Join the movement and sign our petition.  #RideWithPrideSF  Link in Bio.

Cinthia takes the L and thinks it'd be cool to turn the map into a πŸ³οΈβ€πŸŒˆ. Yeah, it would be cool. Join the movement and sign our petition. #RideWithPrideSF Link in Bio.

You don't have to be a Muni rider to love our idea. Sign our petition and help us turn the Muni map into a πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ  #RideWithPrideSF

You don't have to be a Muni rider to love our idea. Sign our petition and help us turn the Muni map into a πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ #RideWithPrideSF

Kim slings drinks at Moby Dick's and is down to turn the Muni map that runs down Market St. into a πŸ³οΈβ€πŸŒˆ Be like Kim. Join the movement.  #RideWithPrideSF  Link in Bio.

Kim slings drinks at Moby Dick's and is down to turn the Muni map that runs down Market St. into a πŸ³οΈβ€πŸŒˆ Be like Kim. Join the movement. #RideWithPrideSF Link in Bio.

When it comes to equality, we're all going the same way. Help us turn the Muni map into a symbol of Pride πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ Sign our petition.  #RideWithPrideSF

When it comes to equality, we're all going the same way. Help us turn the Muni map into a symbol of Pride πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ Sign our petition. #RideWithPrideSF

SF is filled with history. Let's make more history by transforming the Muni Map into a symbol of Pride. Sign our petition.  #RideWithPrideSF  πŸ³οΈβ€πŸŒˆ Link in Bio.

SF is filled with history. Let's make more history by transforming the Muni Map into a symbol of Pride. Sign our petition. #RideWithPrideSF πŸ³οΈβ€πŸŒˆ Link in Bio.

You ever look to the sky and think... what if we turned the Muni map into a symbol of Pride πŸ³οΈβ€πŸŒˆ? We do. Sign our petition and help make it a reality.  #RideWithPrideSF

You ever look to the sky and think... what if we turned the Muni map into a symbol of Pride πŸ³οΈβ€πŸŒˆ? We do. Sign our petition and help make it a reality. #RideWithPrideSF

If you really want to make waves, join the movement.  #RideWithPrideSF  wants to turn the Muni map into a symbol of Pride πŸ³οΈβ€πŸŒˆ Sign our petition. Link in Bio.

If you really want to make waves, join the movement. #RideWithPrideSF wants to turn the Muni map into a symbol of Pride πŸ³οΈβ€πŸŒˆ Sign our petition. Link in Bio.

Let's stretch Pride to be all year long in SF! Sign our petition and help us turn the Muni map into a πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ  #RideWithPrideSF  Link in Bio.

Let's stretch Pride to be all year long in SF! Sign our petition and help us turn the Muni map into a πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ #RideWithPrideSF Link in Bio.

Imagine turning the K Line blue for the sake of equality πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ. Help us turn the Muni map into a symbol of Pride. Sign our petition.  #RideWithPrideSF

Imagine turning the K Line blue for the sake of equality πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ. Help us turn the Muni map into a symbol of Pride. Sign our petition. #RideWithPrideSF

Together, we can turn a map into a symbol of pride. Help us transform the Muni map to match πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ. Sign our petition  #RideWithPrideSF  Link in Bio.

Together, we can turn a map into a symbol of pride. Help us transform the Muni map to match πŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆπŸ³οΈβ€πŸŒˆ. Sign our petition #RideWithPrideSF Link in Bio.


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β€œRIDE WITH PRIDE”

EQUALITY CALIFORNIA

| DDB San Francisco

ECD:
Ben Wolan
GCD:
Sam Brown
ACD: Aubrey Day

SENIOR CW: Steve Bowen
ART DIRECTOR: 
Michael Arroyo
COPYWRITER: Cody Turk