M I C H A E L A R R O Y O


 
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~50% of Americans didn’t use sick DAYS LAST YEAR, DECIDING TO WORK THROUGH it INSTEAD.
BUT When Is the last time YOU GAVE YOURSELF PERMISSION to take a breather?

 
 
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A REMINDER TO COMMUTERS THAT IT’S NEVER TOO LATE TO TURN AROUND.

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The vicks logo and package redesign makes your vaporub attractive enough to LEAVE OUT on your NIGHTSTAND (NOT your Bathroom).

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OUR "STAY AT HOME" sick kit allows YOU TO send the sick LOVED ONEs
in YOUR LIFE (OR YOU) a VICKS CARE PACKAGE through AMaZON.

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Along with a container of vicks vaporub, a shower bomb, and sockS,
our sick Kit includes a one-day subscription to Amazon PRImE.

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SEND US YOUR UNHEALTHY SELFIE AND IF YOU're featured on our INSTAGRAM FEED
WE'LL send YOU A ONESIE! #TakeABreather

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we'll have ALSO HAVE nap nests AT AIRPORTS, equipped with OUR SICK KITS.
 IF YOU’RE traveling FAR FROM HOME, YOU MAY NEED THE REST TO RECHARGE.

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AND HOW ABOUT SOME QUICK MEDITATION BEFORE YOU LEAVE…

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“TAKE A BREATHER”

ART DIRECTOR: Michael Arroyo
COPYWRITER: Kate Ursu