M I C H A E L A R R O Y O


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HOW MUCH women PAY in extra Costs EACH YEAR FOR SIMILAR PRODUCTS SOLD TO MEN.

EXTRA COSTS: ~$2,200/ YEAR


VISA’S FAIRPRICE CALLS OUT BRANDS THAT ARE CHEATING WOMEN.


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ON INTERNAtiONAL WOMEN'S DAY We Took over visa.com to launch FAIRPRICE.

BEFORE


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AFTER


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THE FAIRPRICE app is A PERSONAL SHOPPING ASSISTANT THAT FIGHTS THE PINK TAX. 
IT provides alternatives based on ingredients, price, and brand.

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NEON signs ARE GIVEN to businesses who want to shoW their commitment to
going pink-tax free AND TOTE BAGS for customers BUYING THEIR products.

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OUR pink card rewards women for shopPing at
pink-TAx free locations. receive 7% back becAuse
women, on average, spend 7% more on THEIR products.

Cash back maximum to pay WOMEN BACK is $2,188.

 

THIS MACHINE COMPARES YOUR EVERYDAY PRODUCTS.
PURCHASE PINK ONES AT YOUR OWN RISK.

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THIS SHOULDN’T BE A GAME OF LIFE…

FIGHT
THE PINK TAX!

 
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DON’T
GET TANKED

WITH PAYING A PREMIUM PRICE
FOR THE SAME GAS.

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AND A “NEW PRODUCT” LAUNCH, FOR GOOD MEASURE:


“FAIRPRICE”

ART DIRECTOR: Michael Arroyo
COPYWRITER: Parth Raval